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establishedagency

Trusted by Australian businesses
// IN EVERY TIER

What runs underneath.

01 / TRACKING
Tracking first, always

No scale until conversions are verified. Calls, forms, purchases — measured before they're optimised.

02 / HYGIENE
Search-term hygiene

Weekly negative keyword sweeps. Your budget stops paying for clicks that were never going to buy.

03 / CREATIVE
Relentless ad testing

Headlines and assets rotated on data, not opinion. Winners scale. Losers disappear.

04 / PAGES
Landing pages in-house

The click is half the job. We design and build the pages that finish it — no third-party hand-offs.

05 / BUDGET
Budget pacing

Spend monitored to the dollar and moved to what's converting. No end-of-month surprises.

06 / REPORTING
Reporting that's honest

A live dashboard and plain-English insights. You'll always know what's working — and what we changed.

established / engagement

The first ninety days.

Every account starts on the same discipline: audit, restructure, verify, scale. From week one, the goal is measurable improvement — not motion for motion’s sake.

established / google-ads
WK 1
Audit & tracking
Full account teardown. Conversion tracking rebuilt and verified. Nothing scales until the data is true.
WK 2
Restructure & launchCampaigns rebuilt around intent. Negatives loaded. Budget pointed at buyers, not browsers.
WK 3–6
Optimisation cycles
Search-term sweeps, bid moves, ad tests. The account gets measurably sharper every single week.
MO 2
Scale what converts
Winners get budget. Losers get cut. Remarketing switches on and starts closing the ones who looked.
MO 3+
Compound
Quality Scores climb, CPCs fall, and every month starts from a higher floor than the last.
// STRAIGHT ANSWERS

Before you ask.

Do I own my Google Ads account?

Yes. Always. Everything is built in your Google Ads account, under your billing, with your data. If we ever part ways, everything stays with you — we just hand back the keys.

Percentage pricing rewards the agency when your spend goes up — not when your results do. A flat fee keeps our incentive exactly where yours is: more conversions from the same budget.

No. The first ninety days is the commitment we ask for — real optimisation needs real data. After that, month to month. We keep clients with results, not paperwork.

We recommend at least $1,000 a month in ad spend to generate meaningful data. The slider above will point you at the right tier for your budget.

Weeks one and two are audit and rebuild. Most accounts see clear movement inside 30–60 days, with compounding gains from month three. Anyone promising day-one miracles is selling you something.

Yes — in-house. It’s why our accounts convert. CRO recommendations at Momentum, full design and build included at Scale.

Scale includes our AI search visibility layer — the same discipline we apply to Google, applied to ChatGPT, Claude and Perplexity. Paid wins the click today. AI visibility owns tomorrow.